Tuesday, March 24, 2009
Media Relations
Media RelationsMedia relations are very important to every company and corporation. Media relations are what helps boost your reputation, support, and profitability to the public. Good publicity and advertising will draw sufficient attention to your service, product, or issue. http://mediamavens.com/Media relations is basically having a qualified individual/ individuals communicate and build positive relationships with the media. Knowing the reporters and building a target media list of publications that may have interest in what you are pitching, as well as determining which journals and magazines are interested in your story. Once the media relation department finds its target market is when research must be done. Research on what journals, magazines, etc are done to see if there is any interest in the story or products of the company. Reporters can easily be contacted, but their specifications about when are vital. Some want to be called on their work phone or cell, emailed, or regular mail. This information is based on the relationship you have with the reporters. If you treat them with respect they will do the same for you.Having clear information about the company and delivering the pitch is most important in media relations. Another important fact in media relations is asking what the reporter is looking for and how you can help. This may allow you to get new ideas for your news or even some different point of views. Never make promises you cannot keep and always keep your word. This is what character is all about in the work place. Keep your word and you will forever have your respect.http://www.aboutpublicrelations.net/ucgranat2a.htmTo be a successful media relations program you must possess these traits. Conducting research in the media, responding to calls, preparing for interviews and maintaining ongoing relationships is what this department is all about. The main ultimate goal of the media relations is to increase sales within the company or corporation.I feel this is an important department within companies. They are the voice behind the company and they are in total control of the reputation and image of the company. All of the company’s facts are based on what they communicate with journalists and authors. Without these qualified individuals the company or corporation might be in trouble.
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As Garrett stated, media relations are a key to success in today’s business world. The business environment is constantly changing with the new technologies and resources available to businesses and media. The new age of the media and the different channels that are available to the media make the media a more powerful entity within our society. Most people get most of their information from the news, television, radio and internet. In our society, the media is very influential on the opinions and actions of the general public. So it is important that businesses and companies maintain a good relationship with the media to maintain positive reflections of their company to the general public.
ReplyDeleteAs stated previously, it is important that companies follow up on media relations. Because of the importance of media relations many new jobs are available for people in the media relations field. It is essential in big and small businesses that media relations people are on staff. Companies must make sure that they hire qualified and well trained individuals for these positions. These people that are liaisons to the media represent the companies image, motives, and personality not only to the media but to the public. So it is important that they are good representatives of the company. Today’s media will no longer take “no comment” as an answer. Media relations staff must be familiar will all aspects of the company and the operations of the company to thoroughly do their job and create a positive image of the company to the public.
Maintaining positive relations with the media is cruicial in managing an organization's image. While there isn't much an organization can do about how the public perceives the information they receive from the media, they CAN make positive relationships with journalists, writers, and other media outlets to make every attempt to assure their news is broadcasted as positively as possible. If an organization doesn't take the necessary steps to build positive media relationships, then they risk having the media portray them in whatever light they choose.
ReplyDeleteIn light of my own experiences as both a writer for a college newspaper and the president of a campus organization as an undergraduate, I know from experience the importance of having good relationships with the media. As a writer, I would contact various campus organizations and university departments for information on stories I was writing. It aggravated me to no end when I was given the runaround, given vague or incorrect information, or was totally ignored! These negative experiences were shared with the rest of the newspaper staff, which made us much less likely to write positive stories about those organizations when they came to us for publicity purposes. As an officer of a campus organization prior to serving as a newspaper writer, I was frequently contacted for information regarding events my club was hosting. I understood the newspaper staff had a deadline, so I provided them with information as quickly as I could. This good relationship resulted in feature articles on some of the bigger events we hosted.
Simply put, maintaining a positive relationship with the media is absolutely necessary to maintain the most positive public image possible.
http://www.media-savvy.com/
http://marketing.about.com/cs/publicrelations/a/prplan6steps.htm
http://mediarelations.ifas.ufl.edu/2effectivemediarelations.htm