Internal Communications
In the past the main focus of many organizations was customer care and customer communication. This strategy worked well for a long period of time, but as businesses grow and develop better ways to operate internal communications has become a focus as of late. Logically it makes sense, if your employees can communicate effectively your business can operate effectively. This may seem simple but however, there are many obstacles to overcome within internal communications. As we have thoroughly examined, the business environment is constantly changing with the new technological advances and now with the onset of a recession it is imperative that business have a system set up for effective internal communication.
This website gives good examples for the reasons of establishing successful internal communications.
http://managementhelp.org/mrktng/org_cmm.htm
Organization
The main problem area for internal communication is the organization and the standard operation procedure for communication. Within businesses there are many different levels of management and entry level positions. Too often with big business there is only "downward" communication. In other words, employees only give orders and communicate with workers who are below them. This type of communication can lead to negative actions and feelings for employees within the company and provide a hostile environment for internal communication. It is important there is an "up and down" strategy for internal communication. There should be a set plan for employees to be able to communicate to upper management as well as upper management to be able to communicate to lower level employees. If lower level employees can communicate to the higher level employees, they will feel as if they have a voice or bigger impact within the company. Also, upper management can get feedback on their operations, management style, and overall operational organization of the company. To conclude, for a company to have successful internal communication they must have a set plan for up and down communication within the company to have effective communication for it's employees.
Channel Management
Within the organization of the up and down communication organization, there must be some type of communication channel set up for the employees to communicate. In the 21st century people are relying more and more on strictly electronic communication. This can be advantageous, saving time and money, but can also affect the communication process in a negative way. There are times for email, online chats, and text message communication, but there is nothing that can beat face to face communication. Businesses need to set up a plan of what channels there are going to use for internal communication, but there must be a happy medium between all of the available channels to have effective internal communication. This website outlines a few available channels for any type of business.
http://performance-appraisals.org/Bacalsappraisalarticles/articles/comstrat.htm
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Maintaining open communication between superiors and subordinates within an organization is essential to its success. Without the free flow of information and ideas, the rank and file can become complacent and even resent their superiors. Even more than this, a lack of communication can cause employees to develop negative perceptions about the organization when then may be transferred to outside constituents.
ReplyDeleteThere are a number of ways organizations can communicate internally between management and lower-level employees, but probably the best way to communicate is face to face. In some very large multi-national corporations and organizations, having this type of communication be the frequent norm isn't exactly feasible. However, company executives and managers should take every opportunity to speak to their constituents in the most effective manner available.
In between face to face meetings, different sorts of communication can be equally as effective to keep everybody working toward the same goals and objectives. (http://www.hrmguide.co.uk/communication/internal-communication.htm) These can include different types of publications like newsletters and magazines to be distributed to employees, podcasts and webcasts from top executives, and message boards and blogs.
It is incredibly important to keep internal communications moving in an organization because the newest generation entering into the workforce is open to moving on to bigger and better things if their jobs aren't want they want. Maintaining a good reputation of your company internally is a major factor to consider when it comes to retaining employees. This even comes in as being beneficial when trying to attract new talent as well.
I agree with the both of you. I feel communication is very important to organizations success. I feel that communication not only lets each party understand the common goal, but it also shows that there is a certain respect level for every employee.
ReplyDeleteSome issues are that employees do not feel that their input is taken serious. Some feel that if their employer does not have the respect to come and talk to them face to face that there is not a high level of respect and this leads to controversy in the work place.
Every employee wants the opportunity for advancement, but when their ideas and input are not heard or taken serious this limits their chances. Individuals at lower levels want to communicate with employers and employees in the management level. They would like to have some say so in what the business ventures.
With these communication channels closed it limits the chances for success in a business. For successful internal communication there must be a plan implemented that gets input from every employee and has employers communicating with all employees.
This internal communication helps recruit and retain employeess, and this is whats needed for organizational success.
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